Category Archives for "Podcast"

Podcast episodes

#17 How to Use Content to Grow Your Freelance Business – with Kai Davis

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Today, I’m chatting with Kai Davis

Kai Davis is an Outreach Consultant in Eugene, Oregon, who helps bootstrappers, product creators, self-funded startups, and single founder companies grow their audience and promote their best products and content. He connects with influencers and finds opportunities to expose your best products and content to their audiences.

He writes about Digital Outreach and Public Relations at Double Your Audience. If you’re looking for help growing your business, you can browse his consulting offerings and sign up for his free newsletter.

 

IN THIS EPISODE YOU’LL DISCOVER:

  • What kind of content freelancers should be producing
  • How to make your content unique and effective
  • How to get readers to become clients and customers
  • How much information to give away for free
  • How to promote your content to reach the most people

 

LINKS & RESOURCES

 

Get a free course on reaching influencers with your content at FreeOutreachCourse.com

 

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Kai’s website: DoubleYourAudience.com

Ask him anything: DoubleYourAudience.com

 

Follow Kai on social media:

Twitter– @kaisdavis

#16 – Finding Courage as a Freelancer – with Nicole Holland

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Today, I’m chatting with Nicole Holland

She is the remarkable woman behind the Business Building Rockstar brand. She hosts an annual online summit, two podcasts, plus has a virtual academy where she supports entrepreneurs at every level in making a greater impact in the world.

Nicole has inspired and supported thousands of business builders around the globe and she’s excited to be here with us today to share her journey and top tips for being a Business Building Rockstar.

 

IN THIS EPISODE YOU’LL DISCOVER:

  • How Nicole quit her job cold turkey with no back-up plan.
  • How she found the courage to reach out to influencers she’s never met.
  • How she deals with imposter syndrome.
  • How to get on podcasts to promote your business.
  • How to reach out to clients when you’re new.

 

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LINKS & RESOURCES:

Business Building Rockstar Summit (with 30 inspiring sessions with top business builders—and lots of free biz building gifts): https://businessbuildingrockstarsummit.com/anywhere

#15 Standing Out as a Freelance Virtual Assistant – with Nadine Blanchette

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Today, I’m chatting with Nadine Blanchette—an event organizer and virtual assistant from Canada.

After achieving success as an Event Coordinator for years, travelling around the world for a great Corporation– Nadine decided to settle down for a stable career in order to be more available to her growing family.

Starting her home business as a Virtual assistant came naturally. At the age of 40 she launched Planification MLB, offering both events and administrative planning services.

Her business had flourished rapidly, with Nadine making her way to the top in a highly competitive niche.

By offering a different approach to traditional secretarial services, and by learning to stand out in a crowded market

— She has managed to make a difference in the world of virtual assisting and event planning.

 

IN THIS EPISODE YOU’LL DISCOVER:

  • 2 things people do wrong at trade shows.
  • One special thing Nadine does to stand out as a virtual assistant.
  • How (and why) she transitioned from a corporate job she loved to working Anywhere Anywhen
  • 2 tools she created to help her stay on track and productive (and how you can get them for free).
  • Nadine’s favorite way to get clients.

 

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LINKS & RESOURCES:

Nadine’s website: PlanificationMLB.ca

Facebook

LinkedIn

#14 Legal Strategies for Freelancers and Entrepreneurs –with Elizabeth Weinstein

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Today, I’m chatting with Elizabeth Potts Weinstein.

Elizabeth is the founder and lead attorney for EPW Small Business Law PC in San Jose, California. She helps entrepreneurs, small business owners, artists, online publishers, coaches, and consultants get the legal complexities out of their way, so they can get back to helping their clients and changing the world.

Elizabeth has built a business that fits her lifestyle and she offers the same flexibility to her two employees, who frequently work from different continents. The EPW team writes a blog on legal, small business, and lifestyle themes, and Elizabeth hosts a Facebook Live video show on small business law topics such as avoiding mistakes with your LLC.

Elizabeth has been featured in The Wall Street Journal, Inc.com, Entrepreneur.com, Chicago Tribune, Reader’s Digest, as well as many radio shows and podcasts. She’s licensed to practice law in California and before the U.S. Patent & Trademark Office,

 

IN THIS EPISODE YOU’LL DISCOVER:

 

  • What freelancers and remote business owners REALLY need legally before they get started working with clients
  • What is a trademark exactly, and when you might need one
  • Where to start researching your brand, logo, and tag lines to avoid trademark infringement
  • The biggest legal mistake freelancers and small businesses make
  • The one document that will take care of 90% of your business headaches
  • How to get documents legally signed over email

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LINKS & RESOURCES:

Elizabeth’s website: ElizabethPW.com

Twitter: @elizabethpw

Twitter: @epwsmallbizlaw

Echosign

Right Signature

Trademark Database—USPTO.gov

#13 How to Position Yourself as a Top Rate Freelancer –with Kurt Elster

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Today, I’m chatting with Kurt Elster

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify store owners uncover hidden profits in their websites.

Kurt is the founder of ecommerce agency Ethercycle, host of the popular Ecommerce Hacks Weekly video series, author of Ecommerce Bootcamp, and host of The Unofficial Shopify Podcast.

These resources have helped thousands of Shopify store owners create impact, freedom, & wealth. You can learn more and subscribe to Kurt’s free newsletter at Kurtelster.com

He is also the author of Email Templates for Freelancers where he shows you how a well-crafted message can improve your entire freelance business. And The Independent Consulting Manual: An Insider’s Guide to Building Six-Figure Solo Consultancies.

IN THIS EPISODE YOU’LL DISCOVER

  • What is positioning, and how it can help grow your business
  • How to win at the confidence game (even if you’re an introvert)
  • A simple, 3-step formula for selling your services
  • How to say “no” without feeling guilty
  • 2 big mistakes freelancers make with email
  • How and why to set up email templates

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LINKS & RESOURCES

 Click here to get 50% off Kurt’s Book Email Templates for Freelancers

Kurt’s website: KurtElster.com

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Ethercycle.com/onboarding

4 Hour Workweek

Pitch Anything

 

Twitter: @kurtinc

Facebook: Ethercycle

LinkedIn

#12 Networking Your Way to Freelance Success, with Katelyn Bourgoin of Vendeve.com

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Today, I’m chatting with Katelyn Bourgoin, founder of Vendeve.com

An ideas-junkie with a penchant for rebellion, Katelyn sees life like a giant connect-the-dots puzzle. She’s deathly allergic to the status quo, and believes that anything worth doing is worth doing differently.

Katelyn’s radical approach to strategic branding and communications has made her a go-to authority in Halifax.

Recognized as one of Nova Scotia’s top 15 young entrepreneurs (2012 CYBF HighFlier), Katelyn built her career on crafting “wow-worthy experiences” that get people talking. After founding RedRiot at age 25, she grew the company from a one-woman freelance business into one of Halifax’s top branding agencies.

Katelyn’s entrepreneurial highlight reel includes bigwig clients like Target and Holiday Inn. Katelyn and her team are now hopping busy working on the next big internet sensation, Vendeve.com—the business network for women entrepreneurs.

Vendeve will change the way women do business online, which in turn, changes the way the world does business.

 

IN THIS EPISODE, YOU’LL DISCOVER:

  • When to partner with peers, not influencers
  • How women sell naturally
  • How to best position your business to get clients right away
  • How Katelyn landed big name clients like Target
  • How to encourage referrals
  • What is experiential marketing, and how to use it
  • How to keep a small community feel in a large online group

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LINKS & RESOURCES

Vendeve.com

Twitter: @vendevecom

Facebook: Vendeve

#11 From Agency to Highly-Paid Freelancer – with Joel Klettke

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Joel Klettke is a conversion copywriter and business owner from Calgary, Alberta in Canada. He runs Business Casual Copywriting where he’s helped clients like WP Engine and HubSpot drive more revenue with words.

He also runs Case Study Buddy, a done-for-you-case studies service. He’s given a TEDx talk, worked abroad in New Zealand and enjoyed a short stint as a D-list Canadian television celebrity.

 

IN THIS EPISODE:

  • How NOT to start out your freelancing career
  • How Joel started out at $80 an hour
  • What makes a conversion copywriter different from other writers
  • What happens when you don’t get the results the client wants
  • How to work with international clients
  • Why he started a separate company for one of his services
  • How Joel moved from Canada to New Zealand to work Anywhere, Anywhen

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LINKS and RESOURCES:

Joel’s website: Business Casual Copywriting

Joel on Twitter: @joelklettke

 

#10 Working With Tech Startups – with Amber Gott

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Today, I’m chatting with Amber Gott from LastPass.com

Amber graduated college in 2009 during one of the worst employment markets in recent history. After looking around for awhile, she got excited about working with startups. Amber’s been a part of the LastPass team since 2010.

LastPass is an app that offers a safe, convenient way to manage your passwords. As a Product Marketing Manager, she’s dedicated to spreading the word about LastPass and making the service even better.

When she’s not wordsmithing or strategizing, Amber enjoys reading, road-tripping, and outdoor adventuring with her family.

IN THIS EPISODE:

 

  • What it’s like working for a tech startup
  • How to tell if a startup has a good chance of lasting
  • What it’s like being a product marketing manager
  • How Last Pass makes your life easier no matter where you work
  • What Amber loves most about her job, and how she Works Happy!

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LINKS & RESOURCES:

Social media:

Twitter: @LastPass

LastPass.com – Password management

Join.me – Conferences and screensharing

Asana.com – Project management

Trello.com – Project management

InVisionApp.com – Design prototyping

Slack.com – Group chat

 

 

#9 How to Regain Control of Your Career as a Freelancer – with Rob Williams

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Today, I’m chatting with Rob Williams from Let’s Workshop.com

Rob left his agency job feeling like he really had no control over his career—other people made all the decisions (including how much money he made). Within 6 weeks of going freelance, he made $30,000 and never looked back!

Rob started Workshop in November 2013 because he wished it was easier to find freelance work. He wished he could hire someone to find him leads. Since then Workshop’s helped thousands of freelancers find work!

Workshop is a freelance marketplace and online course that teaches people how to find better consulting work in repeatable and predictable ways – so they can build a stronger foundation for the rest of their life.

Rob is also the author of Emails that Win You Clients.com

 

IN THIS EPISODE:

  • How Rob prospects for clients
  • Transitioning from lead to client
  • Why you should consider creating packages for your services
  • What to do about scope creep
  • Why NOT to sell in the first email (and when you should sell)
  • How to reduce risk for a potential client (so they will hire you)

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LINKS & RESOURCES:

Job Sites for Designers:

Folyo.me

Dribble.com

Authentic Jobs.com

WeWorkRemotely.com

How to upsell a retainer

#8 How Anyone Can Advertise Their Business For Free Using DIY PR – With Christina Daves

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Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.

With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity, which basically provided her free advertising for her business.

Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners have similar success.

Together with her clients, Christina has generated over 7 figures in sales relating to free publicity.

Christina is also the author of the bestselling book, PR for AnyoneTM – 100+ Affordable Ways to Easily Create Buzz for Your Business.

IN THIS EPISODE:

  • What is PR and how it can help you grow your business
  • The first 3 steps to take when connecting with a journalist or media outlet
  • Why to start local before going national
  • Do you really need to pay for press releases (and should you even bother)
  • How to prepare for media appearances
  • Exactly when to pitch seasonal content
  • What to do with the story once it’s aired
  • The one thing 90% of people seeking media attention fail to do
  • How to get celebrities to help you

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LINKS MENTIONED:

ChristinaDaves.com

PrforEveryone.com

SocialMediaandPR.com

Alexa.com

HARO (HelpAReporter.com)

SOCIAL MEDIA:

Twitter: @PRForAnyone

@MediFashions

Facebook: @CastMedicDesigns